Have you ever volunteered? Do you believe that if you volunteer you can change the world? Or do you think that money can change the world? I am a firm believer in the phrase that BonaResponds, a volunteer organization at St. Bonaventure university, (@BonaResponds) uses: “Volunteer and Change the World.” I have the bumper sticker on my Jeep and plastered on my MacBook Pro. I volunteer because I feel while I have two strong hands and body willing to do work, I might as well use it for social good and change.
Marketers for some major companies feel that making donations, or creating a cause product does more good than volunteering. This is called Cause Marketing. Cause Marketing is defined as: a type of marketing that involves a corporation that is for-profit, that works with a non-profit organization to raise money and awareness for a specific cause. It is reported that last year cause marketing raised over one billion dollars for various charities.
It has been found that Millennials are very much interested in making a difference. However, they must be interactive, so, if a company wants to take part in a cause marketing campaign, they must be sure to have it interactive. Millennials want to make a difference, but they also want to see the change, so for many cases, companies should organize days of volunteering rather than giving millions of dollars. We must see the change. So in my opinion, more people should volunteer rather than throw money at causes.