What is crowdsourcing?
Crowdsourcing is exactly what it sounds like, getting a crowd, or large group of people to get information about a product, brand or company. It is a great way for companies to engage with their consumers.
Social media allows companies to crowdsource easily. Companies can utilize their social media presence through crowdsourcing. For an example, Ben & Jerry’s used social media and crowdsourcing to ask their consumers to: “Do Us All A Flavor.” This campaign gave consumers to create a new flavor ice cream and name it. Ben & Jerry’s had over 10,000 suggestions for new flavors. While the company was engaging their consumers they were also marketing their brand.
When companies take advantage and communicate with their consumers in a fun and positive manner the brand and company has an opportunity to grow and create a larger impact on the consumer and in return, the consumer can have an impact on their favorite company.
Ben & Jerry’s is not the only company that has taken advantage of crowdsourcing. Coca Cola’s Vitamin Water created a “Flavor Creator.” Coca Cola used Facebook to create a page to have Vitamin Water fans create a new flavor. The company spokesperson said, the company already has very loyal fans, so by creating a Facebook page allowed fans to get closer to the brand.
The point is, companies need to start taking advantage of their social space, their fans, consumers and start using crowdsourcing. Crowdsourcing can help improve a company and allow them to grow. The feedback might even help them create a new event or product.
Here are a couple articles that I am suggestion for more information on crowdsourcing: